I began by completing a full audit of White Bison Wealth’s existing Instagram content to understand what needed improvement. From there, I updated the visual direction using a consistent color palette and layout that better reflected their brand. I designed new post templates that aligned with their personality and rewrote captions to be clear, approachable, and true to their voice. I also refreshed the bio and highlights to create a more professional first impression. Once the visual and messaging foundation was set, I organized and scheduled posts leading up to the conference. The final result was a feed that looked intentional, cohesive, and visually appealing for their booth display.